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“What's really interesting to me is we have this thriving ecosystem of building apps on Facebook.com today, but also this shift towards social experiences that are off of Facebook.com using Connect technology.
And I talked a fair bit about this at the conference, but we're starting to see, for instance, like PopCap just released a game called Zuma. It's a traditional game of theirs on their website that Facebook can connect into, and suddenly, you get a social leadership board, and you publish your scores back to Facebook. And so we're seeing the use of those, the Facebook social graph, and the ability to publish stories really driving usage of that traditional casual game.”