To engage business users in a compelling and continuously productive collaboration experience, enterprise apps need to tap the user's individual motivation, unleash the user's curiosity and align the user's incentives, unique skills and social networks. Are there proxies for this type of engagement? Yes; in multiplayer gaming applications. A powerful example of users who are engaged in self-motivated, aligned, collaborative efforts can be found in massive, multi-player on-line games.

With data from a report published by Jupiter Research