How to organize yourselves

This last weekend (August 23rd), I was speaking to Alumni of the McCrae Institute of International Management about the social shifts taking place today as a result of the Internet. “Groups of people can organize quickly and efficiently and make their voices heard,” I said. “The locus of control is shifting from corporations to people, with powerful implications for politics, marketing, product development.” In response, I got the obvious question: “how?” Recognizing that I took the answer to that question for granted a little, here is a short treatise on the ways groups of people (such as the McCrae Alumni) can make finding each other and getting together a little bit easier. In the end, you’ll need to have a motivated, passionate, and involved group of people to get anything done, of course. That problem hasn’t been solved with technology, at least not yet ;-).

  • Get involved in the Blogosphere. Create your own blog (typepad is good, so is wordpress. I use blogger). Find others who share your interest who blog, and comment on their blogs. Link to their blogs from your blog. Blog about their blogs. Strike up conversations. Talking, linking, and generally letting people know what you’re about and that you want to connect is how it all begins.
  • Get set up on LinkedIn. Make sure you fill out the “additional information” section at the bottom of your profile with relevant details of your interests and affiliations, and make sure your “contact settings” encourage people to contact you. Actively search for contacts, and invite people you know.
  • Find your friends on Facebook. I’m a little more wary of Facebook’s privacy policy and terms of service, but if you’re careful about not revealing non-essential information you should be fine. When you’re filling in your profile information, don’t forget to put information in the other tabs (to the right of the “basic” tab) that will make it easier for people to search for you.
  • Create or join a private or public discussion group. You can use Yahoo! Groups, Google groups, or Ning. Try to use them more than point-to-point communications like email and IM. These days, I like Pownce. …and I hear Jumpnote is going to totally kick butt when it comes out of alpha.
  • Most importantly, follow your passion: find out where people are already gathering and add your voice.

Hey Blogosphere: any other keen suggestions for a motivated and savvy, but loosely knit, group of people who are hoping to get more organized?

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2 Responses to “How to organize yourselves”

  1. manny hernandez Says:

    As usual, great material, Michael! Have you tried Twitter? I use it, instead of Pownce.

    BTW, do you have some time to chat in the coming days?

  2. Michael Says:

    Hey thanks for buying the power assited bike Michael.

    I think I asked a question about effective practices that each McRae alum could engage in immediately: (1) on existing social networks like Linkedin, Facebook and MySpace, and (2) what are the most effective ways we can project our power as a network, i.e., what are some good examples of other successful networks of people who have projected power?

    A couple of answers that occurred to me:

    RE: effective practices on existing social networks …

    – we need to be consistent in the name we use for our program. Because “the Program” has changed names some call it McRae, other APMCP, others Cap. Consistent name and tags would make our profiles and comments easier to find,
    – be a good follower. Charles Caldwell introduce many of us McRae folks to Linked in within a year of its founding, most of us didn’t take it seriously. Many still have not spend a lot of time moving their contacts in. I didn’t spend anytime on Linkedin until I noticed that a guy who is at least 5 years older than me and commands millions (maybe billions) of investment funds and put $50-million into our project in China had 80 contacts there. For example, if someone opens McRae Facebook group … join, comment … it take seconds.

    Re: projecting power

    – do business with fellow alum, refer them for jobs, collaborate, coinvest, help your fellow lobsters out of the pot (Canadians usually spend thier time pulling each other back into the pot! who said pot?),
    – practical recoms for the alum website – expand the profiles, add some mapping/geotagging, let each person add photos and attach business plans/documents to share to their profiles, add RSS feeds for each profile and the whole site so that when anyone contributes content the network gets the intel,
    – I wonder if now is the right stage for philanthropy efforts. Sure if a fellow alum is running for a cause by all means, but if we are raising $20,000 as a group for something, should we be reinvesting directly in the network (improve website, hire someone to write a report on where the alum network goes from here, particularly if Cap is out of the picture completely).

    Good introductory presentation on the changes that are effecting everyone. Thanks


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