The Pew Internet and American Life Project published a study of Teens and Social Media in late December, using data captured mostly in 2006 (so the stats on Facebook usage in particular are probably low). Great subtitle: “The use of social media gains a greater foothold in teen life as they embrace the conversational nature of interactive online media.”
Some quick hits:
- 64% of online teens ages 12-17 have participated in content-creating activities on the internet, up from 57% of online teens in a similar survey at the end of 2004
- 39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos, up from 33% in 2004.
- Girls are more likely to Blog across all age groups. 35% of online girls blog, and even younger girls (32%) blog more than older boys (18%). Boys are more likely to use YouTube, and twice as likely as girls (19% vs 10%) to be posters of video content.
- 55% of online teens ages 12-17 have created a profile on a social networking site such as Facebook or MySpace; 47% of online teens have uploaded photos where others can see them (remember this data is from 2006).
- Most teens restrict access to their posted photos and videos (77% say most or sometimes)– at least some of the time. Adults, somewhat surprisingly, restrict access to the same content less often (58%). Maybe they don’t know where to find the privacy settings.
- Posted photos or videos are the launchpad for conversation. Nearly nine in ten teens who post photos online (89%) say that people comment at least sometimes on the photos they post.
- Phones are still prominent in teen social life. What Pew calls “Multi-channel teens” layer each new communications opportunity on top of pre-existing channels. These multi-channel teens are slightly more likely to use landlines “every day” than the broader group(39%/46%), and twice as likely to use cellphones(35%/70%), IM (28%/54%), SMS (27%/60%), and send messages over social networking sites(21%/47%). The use of email is interesting: 14% vs. 22% – both very low compared to the other forms of communication.
The whole study is worth a read. It’s short, but interesting.