This last weekend (August 23rd), I was speaking to Alumni of the McCrae Institute of International Management about the social shifts taking place today as a result of the Internet. “Groups of people can organize quickly and efficiently and make their voices heard,” I said. “The locus of control is shifting from corporations to people, with powerful implications for politics, marketing, product development.” In response, I got the obvious question: “how?” Recognizing that I took the answer to that question for granted a little, here is a short treatise on the ways groups of people (such as the McCrae Alumni) can make finding each other and getting together a little bit easier. In the end, you’ll need to have a motivated, passionate, and involved group of people to get anything done, of course. That problem hasn’t been solved with technology, at least not yet ;-).
- Get involved in the Blogosphere. Create your own blog (typepad is good, so is wordpress. I use blogger). Find others who share your interest who blog, and comment on their blogs. Link to their blogs from your blog. Blog about their blogs. Strike up conversations. Talking, linking, and generally letting people know what you’re about and that you want to connect is how it all begins.
- Get set up on LinkedIn. Make sure you fill out the “additional information” section at the bottom of your profile with relevant details of your interests and affiliations, and make sure your “contact settings” encourage people to contact you. Actively search for contacts, and invite people you know.
- Create or join a private or public discussion group. You can use Yahoo! Groups, Google groups, or Ning. Try to use them more than point-to-point communications like email and IM. These days, I like Pownce. …and I hear Jumpnote is going to totally kick butt when it comes out of alpha.
- Most importantly, follow your passion: find out where people are already gathering and add your voice.
Hey Blogosphere: any other keen suggestions for a motivated and savvy, but loosely knit, group of people who are hoping to get more organized?